HOME EDUCATING FAMILY ASSOCIATION, LLC.
HEDUA – Home Educating Family Association, LLC - Innovation for the homeschool famiy
(406) 599-4665
Mon - Fri 9:00 - 6:00 CST
sales@hedua.com
 

MARKETING TO HOMESCHOOLERS

A Unique Niche Market

The homeschool industry is a unique niche market which continues to grow each year. To effectively reach this market, it’s critical to execute a comprehensive marketing strategy. At Home Educating Family (HEDUA), we assist clients in creating and developing long-term solutions.

From establishing initial awareness and creating interest to driving conversions and maintaining customers, HEDUA matches products and services with a specific demographic in the homeschooling community. This allows for a strategy that targets and re-targets the right audience across multiple platforms.

 

300000
CUSTOMERS

60000
DIRECT MAIL

200000
SOCIAL REACH

85000
E-MAIL SUBSCRIBERS

 

FAMILY MAGAZINE

PRINT & DIGITAL ADVERTISING

10,000 Readers = 50,000 Impressions

Family Magazine offers unique advertising packages that include a combination of print, editorial, Kindle, e-blast, and social elements in order to increase impressions.

With each issue, HEDUA begins marketing through e-blasts and social media. After the printed and Kindle issues have been distributed, HEDUA adds additional impressions through targeted and re-targeted custom audiences on social media.

By utilizing multiple marketing platforms, advertisers' unique impressions increase from 10,000 up to 50,000!





“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.”

- Seth Godin
 

HOMESCHOOL COUPON BOOK

PRINT & DIRECT MAIL ADVERTISING
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GUARANTEED DELIVERY
Coupon Books are inserted into homeschool book orders. Delivering to an active homeschooling family results in reaching a highly targeted audience.
HIGH PASS-ALONG RATE
In homeschooling, moms share opinions, ideas, and valuable info. Each coupon book is shared with multiple homeschool friends!
Companies that support homeschooling and have partnered with Home Educating Family Association, LLC.
 







INBOX MARKETING

HOMESCHOOL E-MAIL LIST


As the first in homeschooling to utilize the trend of e-mail marketing, HEDUA has grown and maintained the largest list in home education. Companies can instantly engage more than 85,000 families with promotions, brand awareness, or new product announcements.

These days inboxes fill up quickly. In an effort to make the most of your marketing dollar, HEDUA has implemented an agressive email campaign system that includes multiple strategic sends along with a targeted social push.

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EXPLORE HOMESCHOOLING WEBSITE

Affordable Web Listing Site


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Where Homeschoolers Find You!

ExploreHomeschooling.com is a comprehensive listing site of homeschool resources both local and online. This geo-location website allows homeschoolers to easily find support in their area while browsing curriculum and products.

Understanding the importance of having a well-rounded marketing strategy, HEDUA offers platforms for reaching out to homeschoolers and, just as important, for creating visibility where homeschoolers browse. List your product or services on this growing website for as little as $16.25 a month.



The Homeschool Family

A search for the average homeschool family will prove that there is no such thing as average in the homeschool community. But, despite the myriad of differences, homeschool families have a few things in common.

Homeschool parents desire to tailor their children's education to meet the needs of each child and of the family. As such, they are always on the lookout for great resources and opportunities at economic prices. But, they also love relationships with the companies they utilize.

71% - Family Size: 3-6 Kids
98% - Median Age: 24-54
86% - Evangelical Christian
51% - Average Income: 35k-75k
65% - Use the Internet for Homeschooling
 

WEB MARKETING

Digital & Editorial Advertising

Over 300,000 Unique Visitors Each Year

HEDUA Websites offer a variety of web marketing options. Choose from sponsored blog posts, leaderboard ads, and site sponsorships to target homeschool families with your product and services.

Sponsored blog posts are ideal for creating brand awareness with content that is beneficial for the homeschool audience. These posts have an average life span of 5 years!

With over 50% of homeschoolers surfing the web on mobile devices, HEDUA websites are fully responsive. With each leaderboard ad, we display 3 sizes for desktop, tablet, and mobile.





“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

- Leo Burnett
 

DIRECT MAIL MARKETING

Targeting A Specific Audience
Send Brochures or Catalogs

By utilizing HEDUA's Direct Mail program, you can save on the cost of purchasing mail lists and postage. Simply send us your brochures or catalogs, and we insert them into customer shipments.

Direct mail also includes options to target specific demographics including student ages and geographical location.



 







COLLEGE MARKETING

REACH HIGH SCHOOLERS


Homeschool high school students have the work ethic, love of learning and loyalty today's higher institutions are looking for. With HEDUA's targeted marketing options, colleges can effectively reach homeschool high schoolers multiple times throughout the year.

Choose between nationwide or state and regional options and discover packages that maximize impressions through e-mail, box inserts, web listings, sponsored blog post, social media and more.

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