HOME EDUCATING FAMILY ASSOCIATION, LLC.
HEDUA – Home Educating Family Association, LLC - Innovation for the homeschool famiy
(716) 867-6600
Mon - Fri 9:00 - 6:00 CST
sales@hedua.com
 

MARKETING TO HOMESCHOOLERS

A Unique Niche Market

The homeschool industry is a unique niche market which continues to grow each year. To effectively reach this market, it’s critical to execute a comprehensive marketing strategy. At Home Educating Family (HEDUA), we assist clients in creating and developing long-term solutions.

From establishing initial awareness and creating interest to driving conversions and maintaining customers, HEDUA matches products and services with a specific demographic in the homeschooling community. This allows for a strategy that targets and re-targets the right audience across multiple platforms.

 

400000
CUSTOMERS

240000
DIRECT MAIL

600000
SOCIAL REACH

85000
E-NEWSLETTER

 

FAMILY MAGAZINE

PRINT & DIGITAL ADVERTISING

10,000 Readers = 70,000 Impressions

Family Magazine offers unique advertising packages that include a combination of print, web, e-book, e-blast, and social elements in order to increase impressions.

With each issue, HEDUA begins marketing through e-blasts and social media. After the printed issues have been distributed and e-book downloaded, additional impressions are added as each magazine article is posted to blog for a lifetime.

By utilizing multiple marketing platforms, advertisers' unique impressions increase from 10,000 up to 70,000!




“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.”

- Seth Godin
 

HOMESCHOOL COUPON BOOK

PRINT & DIRECT MAIL ADVERTISING
GUARANTEED DELIVERY
Coupon Books are inserted into homeschool book orders. Delivering to an active homeschooling family results in reaching a highly targeted audience.
HIGH PASS-ALONG RATE
In homeschooling, moms share opinions, ideas, and valuable info. Each coupon book is shared with multiple homeschool friends!
Companies that support homeschooling and have partnered with Home Educating Family Association, LLC.
 







INBOX MARKETING

HOMESCHOOL E-MAIL LIST


As the first in homeschooling to utilize the trend of e-mail marketing, HEDUA has grown and maintained the largest list in home education. Companies can instantly engage more than 85,000 families with promotions, brand awareness, or new product announcements.

These days inboxes fill up quickly. In an effort to make the most of your marketing dollar, HEDUA has implemented an agressive email campaign system that includes multiple strategic sends along with a targeted social push.

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EXPLORE HOMESCHOOLING WEBSITE

Affordable Web Listing Site
Where Homeschoolers Find You!

ExploreHomeschooling.com is a comprehensive listing site of homeschool resources both local and online. This geo-location website allows homeschoolers to easily find support in their area while browsing curriculum and products.

Understanding the importance of having a well-rounded marketing strategy, HEDUA offers platforms for reaching out to homeschoolers and, just as important, for creating visibility where homeschoolers browse. List your product or services on this growing website for as little as $195 a year.



The Homeschool Family

A search for the average homeschool family will prove that there is no such thing as average in the homeschool community. But, despite the myriad of differences, homeschool families have a few things in common.

Homeschool parents desire to tailor their children's education to meet the needs of each child and of the family. As such, they are always on the lookout for great resources and opportunities at economic prices. But, they also love relationships with the companies they utilize.

71% - Family Size: 3-6 Kids
98% - Median Age: 24-54
86% - Evangelical Christian
51% - Average Income: 35k-75k
65% - Use the Internet for Homeschooling
 

WELL PLANNED GAL WEBSITE

Digital & Editorial Advertising

Over 400,000 Unique Visitors Each Year

The most popular site in the HEDUA Brands, Well Planned Gal offers families homeschool resources from planners, magazines, curriculum and assessment tests.

Well Planned Gal offers a variety of web marketing options. Choose from sponsored blog posts or leaderboard ads to target homeschool families with your product and services.

With over 50% of homeschoolers surfing the web on mobile devices, HEDUA websites are fully responsive. With each leaderboard ad, we display 3 sizes for desktop, tablet, and mobile.





“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

- Leo Burnett
 

HOMESCHOOL USED BOOK

Families Buying and Selling


ONE OF A KIND HOMESCHOOL SITE

Homeschool Used Book is a consumer to consumer website where homeschool families can buy and sell their used educational resources.

Launched in June 2019, this site's web traffic increases each month. Within the first year, nearly 500 vendor have registered, tens of thousands of products have been added and pageviews climb to hundreds of thousands.

Leaderboard ads are uniquely placed in a large above the logo and navigation section on every page in the website.
 
 

DIRECT MAIL MARKETING

Targeting A Specific Audience
Send Brochures or Catalogs

By utilizing HEDUA's Direct Mail program, you can save on the cost of purchasing mail lists and postage. Simply send us your brochures or catalogs, and we insert them into customer shipments.

Direct mail also includes options to target specific demographics including student ages and geographical location.