With over 30 years in the homeschool industry as a student, homeschool mom of five, and C.E.O. of Home Educating Family, Rebecca Farris, understands the homeschool niche market.
Rebecca’s marketing expertise can been seen in her accomplishments of the longest printed homeschool magazine, website innovations, and #1 selling homeschool product for more than 10 years, the Well Planned Day Planner.
This understanding of the market, coupled with her planning skills, gives Rebecca a unique opportunity to serve as consultant for businesses desiring to reach the homeschool market. Consultations include:
1 HOUR SKYPE MEETING
A casual sit-down to discuss your product or service, company history, previous marketing, obstacles, and future goals.
A detailed report assessing your product or service in the homeschool marketplace. This includes highlighting strengths, pinpointing weaknesses, making suggestions for improvement, and offering ideas on additional product enhancements. This report will also define the demographic and market share your product or service has in the homeschool industry.
This summary outlines the consistency in branding, navigation, responsiveness, searchability, and the purchasing process. Also included is a summary of improvements needed to maximize a return on your marketing efforts.
SOCIAL MEDIA AUDIT
This report analyzes your social media platforms and includes key ways to utilize each within your marketing plan. Discover what works with homeschooling moms when it comes to posts, boosts, ads, pins, tweets, and stories.
Based on the analysis above, annual, quarterly, and monthly goals will be established. Goals will include brand awareness, creating interest, converting customers, and maintaining brand loyalty.
With goals in place, a weekly marketing plan for one year will be outlined. This will include client’s available resources such as social media, e-mail, and web traffic and also include suggested purchased advertisement such as social ads, web advertisements, and e-mail blasting.
To guarantee the best result with the marketing plan, marketing assets will be matched with advertising platforms. This will include suggested images, videos, downloads, landing pages, and more.
TIMEFRAME: Two Weeks
BONUS: Up to $2,500 of consultation fee can be applied towards the purchase of suggested marketing products with HEDUA.
With an expertise in relating to the homeschool family through content and graphic design, Home Educating Family’s team of homeschooling moms help clients create downloadable e-books for promotional use.
These e-books are used in multiple ways, including creating interest for company services, driving ticket sales to special events, and increasing awareness of products.
ECCU START YOUNG ROADMAP
Evangelical Christian Credit Union requested an e-book for product awareness. Designed to match the client’s color schemes and presented in a game board format, this project included the development of content to educate the homeschooling family on money management and the practical daily use of financial institution products.
The Riot and the Dance film requested an enrichment guide from the Well Planned Gal brand to enhance the release of the film. Project included educational facts on animals shown throughout the film as well as a five-day devotional that corresponded with the overall theme of the film.
FAMILY DISCUSSION GUIDE
Sony Pictures requested a family discussion guide from the Well Planned Gal brand to drive tickets sales of a holiday film. Project included the development of a five day devotional along with discussion questions for parents to use after viewing the film.
ADDITIONAL E-BOOK SAMPLES
Family Life Ministries requested an assessment guide from the Well Planned Gal brand to use for ticket sale promotions and post-film follow up. Project included the creation of an assessment to determine relationship health in five key areas covered in the film.
CHILDREN’S ACTIVITY BOOK
Ice Dragon Movie requested a children’s activity book from the Well Planned Gal brand to use for movie awareness and ticket sales. Project included the creation of five character qualities based on the movie characters, hands-on craft projects, coloring pages, and songs.
FAMILY DISCUSSION GUIDE
Compass Cinema requested an in-depth guide from the Well Planned Gal brand to use as a film follow-up educational asset. With this guide, parents and teachers can explore the complexities discussed within the film with tweens and teens.
Sight and Sound Theaters requested an educational guide to enhance the film showing. Guide included the story of Moses, the cultural setting of the day, conversation starters, and activities for each stage of learning.