Direct Mail Toolkit

Acceptable Promotional Items
Pens*
Pencils*
Highlighters
Calculators
Letter Openers
Key Lights
Jar Opener
Chip Clip*
Magnet
Tote Bags*
Drawstring Sportspack*
Jumbo Paperclip*
Sticky Notes*
Washi Tape*
Stickers*
Popsockets*
Power Bank*
Flash Drive

*Most popular with homeschooling moms

File Specification for Insert Printing
Bleed Trim Live
5.625 in. x 8.625 in. 5.5 in. x 8.5 in. 5.375 in. x 8.375 in.
Direct Mail Sizes and Weights
Type Recommended Size Max Weight
Postcard or Promotional Item Not to exceed 6 inches x 10 inches Under 3.5 Ounces
Flyer, Brochure, or Catalog Not to exceed 8.5 inches x 12 inches Max weight based on purchased insert.
Not to exceed 6 Ounces
Call for Quote and Guidelines Exceeds 8.5 inches x 12 inches Exceeds 6 Ounces
Direct Mail Ad Package Specs
Ad Type Size
Facebook Ad 1,200 x 628 pixels
E-Mail Banner 728 x 90 pixels
Additional Facebook Specs
  • 150 word write-up
  • Text must comprise less than 20% of image space
  • Image should be run through Facebook criteria tester before submission: facebook.com/ads/tools/text_overlay