E-MAIL MARKETING

Open and Click Rates

SINGLE E-BLAST
Type Send Open Click Analysis
2019 Best Performance 86,293 14.20%
(Up 2.4% from 2018)
11.80%
(Up 3.3% from 2018)
Client included 3 elements in the subject line that performed well: a positive message about family, a product familiar to all, and a deadline indicating time sensitive offer.
2019 Worst Performance 84,634 6.50%
(Up .3% from 2018)
3.70%
(Up 1.1% from 2018)
Client assumed brand awareness, offered a 5% discount, and did not inform homeschool families why their paid program is better than the 3 free ones on the market.
2019 Average 85,793 9.40%
(Up 1.31% from 2018)
7.13%
(Up .3% from 2018)
Average of all 2019 E-Blasts

 

PACKAGE E-BLAST

An average of the initial e-blast, the resend to unopens, and final follow-up e-mail to opens.

Type Total Sends Total Open Total Impressions Total Click Analysis
2019 Best Performance 87,814 25.74%
(Up 11.34%)
236,554 12.8% Client had an amazing offer with a grabbing subject line.
2019 Worst Performance 87,148 7.9% 185,835 12.4% Client did not understand the homeschool market and sent a freebie that wasn’t homeschool friendly.
2019 Average 86,872 16.87%
(Up 3.67%)
251,746 16.4% Average of 2019 Packaged E-blasts