E-MAIL MARKETING

2018 Open and Click Rates

SINGLE E-BLAST

 

Type Send Open Click Analysis
2018 Best Performance 87,655 11.80% 8.50% Client included 3 elements in the subject line that performed well: an element for children, a free call to action, and a well-known brand name.
2018 Worst Performance 85,603 6.20% 2.60% Client’s subject used verbiage that indicated parents should consider another educational method besides homeschooling.
2018 Average 86,248 8.09% 6.83% Average of all 2018 E-Blasts

 

PACKAGE E-BLAST

 

An average of the initial e-blast, the resend to unopens, and final follow-up e-mail to opens.

Type Total Send Total Open Total Click Analysis
2018 Best Performance 85,394 14.4% 22.8% With three impressions, clicks significantly increased.
2018 Worst Performance 86,135 11.2% 16.4% Client sent the same e-mail the month before.
2018 Average 85,272 13.2% 18.5% Average of 2018 Packaged E-blasts