| Type | Send | Open | Click | Analysis |
| 2018 Best Performance | 87,655 | 11.80% | 8.50% | Client included 3 elements in the subject line that performed well: an element for children, a free call to action, and a well-known brand name. |
| 2018 Worst Performance | 85,603 | 6.20% | 2.60% | Client’s subject used verbiage that indicated parents should consider another educational method besides homeschooling. |
| 2018 Average | 86,248 | 8.09% | 6.83% | Average of all 2018 E-Blasts |
An average of the initial e-blast, the resend to unopens, and final follow-up e-mail to opens.
| Type | Total Send | Total Open | Total Click | Analysis |
| 2018 Best Performance | 85,394 | 14.4% | 22.8% | With three impressions, clicks significantly increased. |
| 2018 Worst Performance | 86,135 | 11.2% | 16.4% | Client sent the same e-mail the month before. |
| 2018 Average | 85,272 | 13.2% | 18.5% | Average of 2018 Packaged E-blasts |