| Type | Send | Open | Click | Analysis |
| 2019 Best Performance | 86,293 | 14.20% (Up 2.4% from 2018) |
11.80% (Up 3.3% from 2018) |
Client included 3 elements in the subject line that performed well: a positive message about family, a product familiar to all, and a deadline indicating time sensitive offer. |
| 2019 Worst Performance | 84,634 | 6.50% (Up .3% from 2018) |
3.70% (Up 1.1% from 2018) |
Client assumed brand awareness, offered a 5% discount, and did not inform homeschool families why their paid program is better than the 3 free ones on the market. |
| 2019 Average | 85,793 | 9.40% (Up 1.31% from 2018) |
7.13% (Up .3% from 2018) |
Average of all 2019 E-Blasts |
An average of the initial e-blast, the resend to unopens, and final follow-up e-mail to opens.
| Type | Total Sends | Total Open | Total Impressions | Total Click | Analysis |
| 2019 Best Performance | 87,814 | 25.74% (Up 11.34%) |
236,554 | 12.8% | Client had an amazing offer with a grabbing subject line. |
| 2019 Worst Performance | 87,148 | 7.9% | 185,835 | 12.4% | Client did not understand the homeschool market and sent a freebie that wasn’t homeschool friendly. |
| 2019 Average | 86,872 | 16.87% (Up 3.67%) |
251,746 | 16.4% | Average of 2019 Packaged E-blasts |