HOMESCHOOL FAMILY PROFILE
Median Age – 38   •   Median HHI – $71,500   •   Median Household Size – 5

The following demographics are from a survey of 20,000 homeschooling parents in 2012.

Family

How many children do you have?

  • 0-239%
  • 3-442%
  • 5-614%
  • 7+5%

Annual household income?

  • Less than $35k18%
  • 35k-50k25%
  • 50k-75k27%
  • 75k-100k19%
  • 100k+11%

What is your age?

  • Under 253%
  • Between 25-3418%
  • Between 35-4448%
  • Between 45-5423%
  • Over 548%

Would you identify yourself as:

  • Jewish1%
  • Mormon1%
  • Non-Religious2%
  • Catholic1%
  • Protestant95%

Would you classify your home as:

  • Single parent2%
  • Two parent92%
  • Two parent blended3%
  • Multi-generational3%

Do earners in your family work from home?

  • No73%
  • Yes, Part Time12%
  • Yes, Full Time15%

Enrichment

In what types of homeschool group activities do you participate?

  • Field Trips79%
  • Sports28%
  • Music/Drama31%
  • Speech/Debate8%
  • Others24%

Do your children participate in sports in either a homeschool group or community program?

  • Yes61%
  • No39%

Does your family travel regularly as a part of your homeschool program?

  • No58%
  • 1-2 Times a Year32%
  • 3-5 Times a Year8%
  • More than 5 Times a Year2%

Do you participate in a homeschool co-op?

  • Yes45%
  • No55%

Education

Who does the teaching?

  • Mom98%
  • Dad16%
  • Grandparent2%
  • Older Sibling7%
  • Other3%

What would you estimate is your average annual cost of education (per child)?

  • Less than $25019%
  • $250-$50041%
  • $500-$100031%
  • $1000+9%

What kind of homeschooling schedule do you follow?

  • Traditional School Year51%
  • Year Round36%
  • Other13%

Though we understand that all parents educate their children from birth, please let us know how long you have been “formally” homeschooling your children.

  • 1-5 Years42%
  • 6-12 Years43%
  • 12-20 Years12%
  • 20+ Years3%

How many children do you homeschool?

  • 0-253%
  • 3-434%
  • 5-610%
  • 6+3%

What age groups do you teach?

  • Pre-K27%
  • Primary (K-2nd)50%
  • Elementary (3rd-5th)58%
  • Middle School (6th-8th)51%
  • High School (9th-12th)35%

Do you plan to homeschool through high school?

  • Absolutely78%
  • Undecided1%
  • No Way!21%

What method of homeschooling do you employ?

  • Charlotte Mason12%
  • Classical11%
  • Eclectic43%
  • Lapbooking1%
  • Unit Study5%
  • Traditional Textbook16%
  • Other12%

Shopping

How many physical homeschool conventions have you attended?

  • 028%
  • 1-338%
  • 4-517%
  • 6+17%

What factors influence your curriculum buying decisions?

  • Worldview76%
  • Academic Quality87%
  • Overall Cost81%
  • Advice from Friends54%
  • Usability80%
  • Other12%

Where do you obtain your curriculum?

  • Purchase Online94%
  • Purchase Used73%
  • Borrow from Friends32%
  • Purchase at Convention55%
  • Purchase at Retail Store25%
  • Other10%

Internet

Do you use Internet with your homeschool program?

  • Never1%
  • Rarely9%
  • Yes, Occassionally65%
  • Yes, Extensively25%

What social media outlets do you regularly use?

  • Facebook78%
  • Twitter14%
  • Google+14%
  • Pinterest34%
  • None17%

How many homeschool-related blogs do you read regularly?

  • None38%
  • 1-237%
  • 3-1020%
  • 10-203%
  • More than 202%

How many hours/week (on average) do you spend on the Internet?

  • 1-724%
  • 8-1439%
  • 15-2123%
  • 21+14%

How many homeschool-related Facebook pages do you read regularly?

  • None44%
  • 1-229%
  • 3-1022%
  • 10-204%
  • 20+1%

How many hours/week (on average) do your children spend on the Internet?

  • 1-775%
  • 8-1417%
  • 15-215%
  • 21+3%

How likely are you to follow a favorite homeschool company on Facebook or Twitter?

  • Very Unlikely58%
  • Somewhat Unlikely37%
  • Very Likely30%

Influencers

What homeschool publications do you read?

  • Family Magazine49%
  • Practical Homeschooling11%
  • Homeschool Enrichment23%
  • Old Schoolhouse31%
  • Homeschooling Today14%
  • Other6%
  • None29%

Who are you most likely to accept homeschool advice from?

  • Friend75%
  • Relative15%
  • Author or Speaker55%
  • Book or Magazine45%
  • Other10%

What homeschool topics do you feel you need to learn more about?

  • Homeschool Methods22%
  • Special Needs12%
  • Organization and Management58%
  • Specific Content Area44%
  • Other11%