WEB MARKETING

Impressions and Readership

Leaderboards advertisements are displayed on HEDUA’s wellplannedgal.com website. In 2018, with aggressive Facebook advertising and Pinterest pinning, site traffic grew over 30%. With over a million page views, the leaderboard received an average of 30,000 impressions.

In 2019, HEDUA is expanding its websites to include homeschoolfamilymagazine.com, explorehomeschooling.com, and homeschoolusedbook.com. With a combination of these homeschool sites, traffic is expected to increase fourfold in pageviews, each with a leaderboard ad.

Sponsored blog post impressions range from 50,000 to 400,000, and readership ranges from 500 to 7,500 based on the package the client purchases, the content focus, and social sharing. The most successful faith-based and homeschooling posts were on the following topics:

Faith Based Topics
Homeschool Topics
Parent/Child Relationships Charlotte Mason / Living Books
Teaching Children About Faith Homeschool Success
Parenting Tips for Training Children Homeschool Common Core
2018 Average Monthly Web Traffic
Season Visitors Pageviews Growth Analysis
High-Mid Season
(January – March)
35,668 76,237 18% Increase This time of year is when homeschool families are reassessing their curriculum choices and making changes for the second semester. There is an upswing in purchasing educational products and services.
Low-Mid Season
(April – June)
34,847 93,040 32% Increase School is wrapping up in most homes and homeschool parents are looking forward to some time off school; however, they are also aware they need to prepare to make purchases for the following year.
High Season
(July-September)
46,363 112,157 26% Increase This is the time most homeschool families are making curriculum decisions and purchases. Although it’s the most profitable period for businesses, the decision to buy is generally made in the two seasons prior.
Low Season
(October – December*)
28,188 54,870 29% Increase School is in full swing and the holidays are around the corner. This is the season parents are looking for enrichment programs and products both locally and online. This is also the season for educational gifts.
*Data from Oct-Nov 2018 average.