Impressions and Readership
Leaderboards advertisements are displayed on HEDUA’s wellplannedgal.com website. In 2018, with aggressive Facebook advertising and Pinterest pinning, site traffic grew over 30%. With over a million page views, the leaderboard received an average of 30,000 impressions.
In 2019, HEDUA is expanding its websites to include homeschoolfamilymagazine.com, explorehomeschooling.com, and homeschoolusedbook.com. With a combination of these homeschool sites, traffic is expected to increase fourfold in pageviews, each with a leaderboard ad.
Sponsored blog post impressions range from 50,000 to 400,000, and readership ranges from 500 to 7,500 based on the package the client purchases, the content focus, and social sharing. The most successful faith-based and homeschooling posts were on the following topics:
Faith Based Topics
|Parent/Child Relationships||Charlotte Mason / Living Books|
|Teaching Children About Faith||Homeschool Success|
|Parenting Tips for Training Children||Homeschool Common Core|
2018-2019 Average Monthly Web Traffic
(January – March)
|43,567||87,507||15% Increase||This time of year is when homeschool families are reassessing their curriculum choices and making changes for the second semester. There is an upswing in purchasing educational products and services.|
(April – June)
|44,656||108,817||17% Increase||School is wrapping up in most homes and homeschool parents are looking forward to some time off school; however, they are also aware they need to prepare to make purchases for the following year.|
|50,667||136,808||22% Increase||This is the time most homeschool families are making curriculum decisions and purchases. Although it’s the most profitable period for businesses, the decision to buy is generally made in the two seasons prior.|
(October – December*)
|28,188||54,870||29% Increase||School is in full swing and the holidays are around the corner. This is the season parents are looking for enrichment programs and products both locally and online. This is also the season for educational gifts.|